The ideas workshop

We’re constantly strategizing, whiteboarding, and finding ways to push boundaries within the design industry. Check back here for insights, videos, and other educational and inspirational resources.

The latest

How to Choose the Right Event Installation Partner for Your Brand: Expert Guide to Event Production and Experiential Design

Written By:
Oetee

Finding the right event installation partner means connecting strategic experiential design with reliable build and logistics execution to deliver memorable brand moments. This guide explains what an event installation partner is, why the choice matters for brand perception and ROI, and how to evaluate vendors across capabilities like custom fabrication, project management, safety, sustainability, and technology integration.

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Resources
November 21, 2025

How to Choose the Right Event Installation Partner for Your Brand: Expert Guide to Event Production and Experiential Design

Written By:
Oetee

Finding the right event installation partner means connecting strategic experiential design with reliable build and logistics execution to deliver memorable brand moments. This guide explains what an event installation partner is, why the choice matters for brand perception and ROI, and how to evaluate vendors across capabilities like custom fabrication, project management, safety, sustainability, and technology integration.

Resources
November 7, 2025

Crafting Emotion: Experiential Design Principles That Shape How People Feel in a Space

Written By:
Oetee

Experiential design isn't just about aesthetics; it's about intentionally crafting environments that evoke specific feelings, guide behavior, and anchor truly memorable interactions. We achieve this through multisensory cues and thoughtful narrative sequencing. This article dives into how experiential design stands apart from conventional interior design or architecture by prioritizing emotional outcomes, revealing the powerful mechanisms—storytelling, sensory layering, and empathic affordances—that transform intent into visceral response.

Resources
August 24, 2023

Crafting Your Experiential Design Brief: The RFP Essentials for Stellar Project Results

Written By:
Oetee

A vague request for proposal can put the brakes on an experiential activation before the first design even begins. A sharp, detailed experiential design RFP empowers an agency to create immersive brand experiences that truly hit your marketing targets.

Resources
October 9, 2025

Oetee: Scaling Custom Fabrication for Your Biggest Brand Campaigns and Experiential Marketing Wins

Written By:
Oetee

Transforming your brand's vision into unforgettable physical experiences for massive campaigns is our specialty. We blend sharp engineering, inspired spatial design, and cutting-edge manufacturing to create interactive installations, custom displays, and scenic elements that truly connect with audiences and deliver measurable results.

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(312) 639-4021
©2024 Oetee
(312) 639-4021
©2024 Oetee